NAM JAM Las Vegas©
©
2012
Ric Besmanoff
Patriotic Powwows
SUBJECT:
Battle Plan for the 1ST Annual NAM JAM® Las Vegas
Mission Statement: July, 2012
The
mission of the 1st Annual NAM JAM® Las Vegas Theme in cooperation with POWWOWS & OUR PATRIOTS is to
provide a premier, high energy, theme fund-raiser and benefit for VVA #17 Las
Vegas NV.. Our goal is to provide our guests (veterans, their families and
friends) an enjoyable day/night of togetherness and festivities. Our venue and
with the assistance of other Veterans organizations, will provide selected entertainment
theme and atmosphere that will create a real sense of “BELONGING”. Our
concentrated efforts coupled with our “CAN-DO” attitude, will create a happy
enthusiastic guests that will provide them with long and lasting memories of
this Patriotic Event and Benefit. Hopefully, including @ least one Grammy
award-winning group
Purpose:
Is for
NAM JAM® Las Vegas (an annual fund-raising and benefit event) to promote and
provide a positive impact on our guests and the Veteran community.
1.
Provide cultural and personal &
patriotic enrichment.
2. To generate funding so that we as chapter #17 can assist the
disable and needy veterans and their families.
3. To provide entertainment, care and assistance to
hospitalized veterans and members of the United States Armed Forces.
4. To carry on programs to perpetuate the memory of our
deceased veterans, our unaccountable POW’s and members of the United States
Armed Forces.
5. To sponsor and participate in activities of a Patriotic
& community/neighborly nature.
6. To provide social and recreational activities for veterans,
their families and members of the United States Armed Forces.
7.
To believe in our
credo: “NEVER AGAIN WILL A GENERATION OF
VETERANS ABANDON
ANOTHER”.
8.
USO @ McCarran airport +
eventual USO tour with some Grammy-award winning groups.
9.
Successful annual “Concerts:
POWWOWS will enhanced Vets image + higher profile + increased (P.R.)
Objectives:
n Capitalize
on our location at XXX XXXXXX XX that will offer more to our guests and their
families.
n Start
to publicize the venue (NAMJAM®) Las Vegas
in Sept 1 2012 through aggressive campaigning.
n Maintain
tight control of costs, operation and cash flow through diligent management.
n To
exceed all annual fund-raising proceeds by aggressively obtaining sponsors,
donations, and enthusiastic volunteers.
The key to achieving these objectives are to provide an
exceptional event that will leave a long-lasting impression. This can be
accomplished through entertainment. NAM JAM® Las Vegas
is all about the Vietnam-era and the music of that period will provide a
nostalgic atmosphere of the 60’ and the 70’s. This type of music enhances the
mood of a picnic-like environment with sounds of Motown (MEGA OLDIES), a
mixture of Classic Rock and Latino rhythms Combined, this will create an
atmosphere for our guests to reflect on old memories of past events and the
creation of new ones. It will make this a successful event. In addition, we
must manage our internal finances and cash flow to enable us for upward capital
growth through strict controls of all costs at all times, without exception.
NAM JAM® Las Vegas Summary
The
key elements of the NAM
JAM® concepts are as
follows:
1.
Patriotic and entertainment based theme
– the event will focus on themes that have mass
Patriotic appeal
2.
The distinctive design features of
XXXXXX XXXXXX Las Vegas – NAM JAM® Las Vegas will be
characteriz by a setting that can accommodate 6000 people. The area offers
spacious room with built-in concession stands that have easy accessibility. The
entire park presents an inviting and relaxing atmosphere. With all the
built-ins available in this park, it will allow the event volunteers to set-up
quickly and easily. All that the event NAM JAM®) Las Vegas
has to offer will be displayed for our guests to view. As our guests stroll
along the parks sidewalks they can visit our traveling Vietnam Museum and
Memorial and see Vietnam - era artifacts, see the display of military vehicles,
a gathering of Veterans (past and present) will be available to discuss their
experiences with our guests. Concessions stands will have a board range of
military memorabilia, a selected food and refreshment theme will be available
for all our guests. This park has ample space for a children’s area with a play
set of swings, slides and we will provide jumping castles, a children’s train,
face painting, balloon people to ensure the little ones are also looked after.
3.
Location, location, location – a major
advantage over our last location at Reid Park, is the ample parking available
to our guests. Easy accessibility from major streets and the easy off and on
from Interstate 19, makes this venue’s location easy to find..
4.
Entertainment – NAM
JAM® Las Vegas is all about having selected Las Vegas bands that plays the nostalgic music of the
60’s and 70’s. The music played throughout the day’s event will present an
inviting and picnic like atmosphere. This year special is “STEEL RIBBON IN
CONCERT” a two hour wall to wall musical presentation by Jim Randall (former
VVA 106 Chapter president) and band performers.
5.
Quality of food and liquid refreshments
– All would be lost without special attention being paid to the level of food
and refreshments quality. NAM JAM’s Las Vegas
food vendors will provide a simple menu offering many choices of foods as those
served at premier venues. Traditional food and appetizers will be on hand for
people craving these food items. The food vendors will be providing a mixture
of culture foods. From Mexican, Asian, snacks, (Nachos, Taquitoes, Pizza,
Burgers, Hot dogs, hot Chili to name a few). Our refreshment assortment will
consist of beer, soda, water, tea, and coffee.
6.
Exceptional service – In order to reach
and maintain a unique image of quality our NAM
JAM®
Las Vegas volunteers must provide a CAN-DO attitude to all of its NAM
JAM® Las Vegas guests. This will be accomplished through
thorough briefings and training of all NAM JAM® Las Vegas
committee chairs and directors. This training will pass forward on to our
volunteers. To avoid any mis-understanding, the chain-of-command must be followed
within each committee group. Time will be invested in this critical area, for
without enthusiastic and knowledgeable volunteers; this venue cannot succeed in
achieving its goals.
SET-UP
Budget Requirements (Estimates) Subject to adjustments
Audio/Lighting/Rental/DJ
~ $2500
City of Tucson rental of park
825
Booths rentals with keys **
2000
City of Tucson Police (Security)
4500
Traffic control barricades
900
Portable Lighting for parking area
990
Park Permits (Beer, Liquor, Vendor) **
475
Arizona State Liquor permit **
45
Pima County health permit ** 50
Event Liability Insurance ($1,000,000) **
1800
Security Radios ** 175
Product sales, patches, hats, etc..**
475
NAM JAM® T-shirts ** 2995
Printing, advertisement, posters, brochures, etc.…**
700
Mailing (postage) ** 400
Office supplies **
350
NAM JAM® food and supplies for resale ** 900
Truck rental
150
**these items must be pre-paid
Approximately
cost--total $20,660
Services
This venue will specialize in high-energy themes, games for
the children, dancing, music and a picnic like atmosphere. We will offer beer,
non-alcoholic beverages such as soft drinks, juices, coffee, tea and bottled
water, A casual food menu consisting mostly small entrees and appetizers
ranging in cost from three to six dollars. The initial hours of operations for
this venue will be from 10:00 A.M. to 9:00 P.M.
This venue will attract veterans (past and present),
families and friends from Tucson, while attracting others from surrounding
areas. This will be accomplished through aggressive advertising and
word-of-mouth.
Kennedy Fiesta Park can accommodate 7500 people, with easy
in and out access off the major roadways. There will be ample parking for both
automobiles and motorcycles. This location will have mass appeal to our guests
because of the way the park is designed. Its looks tidy and well laid out and
organized. The concession stands are built-in and will provide easy access for
our wheel chair bound guests. The restroom facilities can accommodate a large
crowd and the handicap. Wrought iron fencing is permanently installed and will
provide the NAM JAM® security force
better control of entry and exit of our guests. The general appearance of this
location is clean, open and pleasing to the eye. The openness of this park will
provide our security force a boarder view of the crowd’s activities.
Entrancing our guests with high-energy sounds of music and
interactive entertainment will provide this venue high cash flow and customer
satisfaction. Studies have shown that the average person will spend three to
five hours in this type of environment and will spend an average of twenty to
fifty dollars in that time frame. Our venue will start at 10:00 A.M. and end at
9:00 P.M., and within that period, this event can achieve gross revenues from
$25 - 35 thousand dollars. The primary source of income is high volume traffic,
coupled with comparably nominal spending. In addition, to the sale of alcohol
(beer), we will be able to generate substantial revenues from food, souvenirs
(T-shirts, hats, NAM JAM® pins, patches)
raffles, donations, sponsors, and the sale of booth spaces.
Strategy
Summary
In order to place emphasis on exceptional guest
satisfaction, our main tactics are to ensure that we have a highly informed and
motivated volunteer force. Our second strategy is emphasizing entertainment.
The tactics are interactive entertainment, constant sensory appeal and unique
event viewing. Our specific programs for interactive entertainment appeal are
nostalgic classic rock music of the 60’s and 70’s era, coupled with Latino and
Motown. Our big give-a-way announcement will be in the evening as all the
winners of the raffle ticket holders will be announced. The Director of
entertainment will ensure that this is fitted into the programming. The
entertainment director is in charge of all NAM JAM®
Las Vegas stage programming.
Our overall strategy is our most important. The necessary
tactics are ongoing briefing and training of our committee directors and
volunteers. A strong chain-of command and staff will ensure that we will have a
continuous and never ending success story. It is crucial that we go beyond the
mere sound of music and the serving of food; we must create a long-lasting
impression.
Advertising
Strategy
Our advertising budget and event promotions are an ongoing
process. We will have to depend on radio advertising as our main source to
reach our customer base. We start by developing a core positioning message and
go directly to other Veteran organizations and advertise-advertise-advertise.
NAM
JAM® Las Vegas will create an identify-oriented
marketing strategy with executions particularly in the radio. Television media
alongside printed ads (brochures. flyers, posters) and word of mouth
advertising.
We will start to
advertise June 2007 to begin the process of selecting vendors for our venue.
This campaign will have ambiguous teasers about an “event like no other” in the
city’s history. Contests will be held on target radio stations giving away
gift-spending coupons valued up to $20 dollars. These coupons that are won by
the winners will be able to use them at the event (NAM JAM®) Las Vegas
and purchase food and refreshments with them. Other gift coupons in value up to
$15 dollars will be able to purchase NAM JAM® Las Vegas T-shirts,
NAM
JAM® Las Vegas hats, pins and patches. To pay homage to our
Vietnam Veteran guests, we will propose that the first 15 Veterans (this
offer excludes Tucson Chapter members) who show a lifetime card will be
given a NAM JAM® Las Vegas T-shirt. We will be
conducting regular local radio and newspaper ads to create our venue (NAM
JAM®) Las Vegas awareness. Our radio ads will be concentrated
strongly on classic rock, Mega-oldies, Country and Western, and Latino AM and
FM stations. Through commercial repetition, a teaser campaign and the use of
catchy phases, we are anticipating in attracting larger Veteran participation.
The NAM
JAM® Las Vegas director of Advertising will be responsible for
on going radio and newspaper ads with time donated to this venue.
We will advertise directly to other Veteran organizations
within the city of Tucson and surrounding areas to attract them to our event.
Through the use of fliers, printed ads, posters and word-of-mouth, we hope to
create their awareness of our location and event promotion. Promos such as
“show your life time VVA membership card and get a free NAM
JAM®
Las VegasT-shirt” will create enthusiasm among the Veterans. The
director of advertising will be responsible for all advertising and will have a
vehicle maintenance expense budget of $100 dollars per month due to fuel costs.
The mile stone date to launch our advertising will be June 01, 2007, 120 plus
days prior to the event.
Sales
Forecast (anticipated source of revenue)
Beverage sales (beer)
$15,000
Food sales (hamburgers, hot-dogs, nacho’s, Chile)
3,000
Products sales (T-shirts, hats, patches)
5,000
Raffle tickets 1,500
Donations at entry points
500
Museum donations
300
Sponsorships
250
Contributions
250
Concession vendor stands (booth space sale)
3,000
Total
forecast receivable sales ~~ $29,200
It is anticipated that non-profit 501c’s organizations will
not be charged for the use of space on the condition and that they will not be
SELLING any type of products and must furnish volunteers to assist with our
set-up. All other non-profit Veteran organization that requires a booth or
space and are going to sell products, will be required to provide payment as a
regular vendor and obtain all necessary vendor permits.
Direct
cost of sales ~$20,600
(see set-up budget requirements on page 3)
NAM
JAM® Las Vegas
Committee Directors Summary
The NAMJAM® Las Vegas committee director’s management team
is an especially close one. All team members have many years of experience in
putting this type of venue together since its inception in the 1980’s. Together
we have focused on a single vision: To
provide an everlasting and unique experience to our valued Veterans, their
families and friends. This can be accomplished with our CAN-DO attitude and
working together as a team.
NAM
JAM®
Las Vegas MISSION SUMMARY
This venue (NAM JAM®)
Las Vegas will be one of a premier, high-energy, thought provoking Patriotic
event in Tucson, Arizona. Our goal is to remain a step ahead of previous NAM
JAM® Las Vegas events through exemplary wiliness and a “CAN-DO”
attitude. We want our fellow Veterans, their families and friends to enjoy a
picnic like atmosphere of fun and a genuine sense of togetherness. A simple,
yet unique theme menu of music, food, and a Patriotic environment will create
that special feeling of “BELONGING”.
Our operating CREDO is:
A
well organized event that has enthusiastic and motivated volunteers will ensure
a successful event.
In
summary the main objectives of our NAM
JAM® Las
Vegas event are:
¨
Capitalize on our new location at
Kennedy Fiesta Park in Tucson, Arizona.
¨
Launch our venue with a highly publicized
event date on July 01, 2007
¨
Maintain tight control of costs,
operations and cash flow through diligent management.
¨
Provide an exceptional event that will
have a lasting impression on our guests and their families.
¨
have a consistent entertainment atmosphere
and good product quality (food, refreshments, product sales and music).
¨
Use this venue to keep our Veterans and
their families informed on current issues regarding Veteran benefits.
¨
Last but not least, exceed all revenues
generated in previous NAM
JAM Las Vegas events by having more sponsorships and donations to enable upward capital growth.
This is our 1st
Annual NAM JAM® Las Vegas 2012
Battle Plan, lets ATTACK!
Robert Serge
1st
Annual NAM JAM® Las Vegas 2012 Chairman
SIN
GANAS - NO GANAS
Our arrows will darken the skies; the
Spartan replied back and said, “then we shall do battle in the shade” --
SPARTANS 300
“LEAVE NO VETERAN BEHIND”
